Gregg Frewin

Digital Product, Strategic Leadership,
User Experience.

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Who is this guy

A User Experience and Product Leader with a diverse industry background

Strategic digital leader with over 15 years of experience in user experience, technical development and product management across multiple industries. Proven ability to lead, manage and undertake initiatives from idea through business planning to final delivery. Understands and communicates with business and project stakeholders and easily assesses needs to deliver the most valuable solutions. An experienced people leader, providing mentorship, guidance and improving morale for teams.

How it's done

User Experience provides insight and influences all aspects of the Software Development Lifecycle.

Where does UX live in your organization? There isn't a standard answer to this question however, the involvement of a UX team in an agile environment is very similar to a product team. UX is involved in all stages of the SDLC; I simplify this into two distinct areas: Large Scale UX, which occurs outside of sprint activities and Small Scale UX, happening during development sprints.

Ideate

Occuring at the new product or feature stage, UX faciliates design thinking sessions or design sprints to help determine the best possible solution. Conducting deep user research including user interviews and behavioral analysis to identiy goals and create personas.

Refine

Once the ideas and sketches have been validated by the user test groups and business stakeholders, UX will work with the Product Manager to create user stories, journey maps, storyboards and refine wireframes and prototypes based on what is possible within the constraints of the project. All to be retested and validated.

Design

When user stories are ready to be added to a sprint, UX works directly with developers and product owners to ensure that any technical constraints can be mitigated in order to deliver in a reasonable point count at the end of the sprint. If something arises to jeopardize that, UX will work with engineering to find a viable solution and re-test the solution quickly to ensure the changes don't compromise the experience.

Validate

Once the product or feature have been released in production, UX conducts research and testing to validate the experience with users and discover any potential concerns to address in future sprints.

Examples

These are some examples of the work I've done over the past few years.

User Personas


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User Journey


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User Flow


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Heuristic Evaluation


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Mobile App Redesign


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Accessibility RACI Matrix


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Design System Sample


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Customer Service App Flow


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Open API Marketplace


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What People Are Saying.

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As a product manager at Marketwired, I had the pleasure of working with Gregg on a number of product design initiatives. The designs and interfaces that Gregg and his team produced streamlined the user workflow and increased the usability while still looking kick ass! His business acumen, strong technical background, and exceptional designer talent make him a big asset to any agile team.

Alex D. Director of Product Management, Financeit
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Few people have the opportunity to report to a manager who is also a coach and mentor, and whilst I reported to Gregg for less than a year at Finastra, he made a hugely positive impact on my career. He is someone who truly cares about his team, and strives to get the best out of all of his employees. He also has a great sense of humour, and expertly balances being a manager and a friend; not only supporting and challenging his reports, but also making sure that we thoroughly enjoyed our time working together. He is highly regarded by all of his direct reports.

Charlotte R. Senior UX Designer, UBS

Contact

Get in touch! Nerd the cat is good company but every now and again I like to hear from people too.

gfrewin@gmail.com +1 (416) 580 7716

Where To Find Me

Burlington, ON
Canada

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